The Mayfield Clinic

During my time at Nettl of Glasgow & Edinburgh, I was tasked with designing a premium logo for Dr. Nestor's Mayfield Clinic, which was relocating to a luxurious multi-million pound estate. The client sought a modern logo that would reflect the elegance and sophistication of the new location, alongside a mark icon that would unify the branding.

To create the logo, I combined the letters "c" and "m," with the "m" taking center stage and the "c" serving as an outline. This design choice not only emphasises the clinic's name but also establishes a distinctive visual identity. The logo employs a style with both thick and thin lines, reminiscent of art deco typography, which adds a touch of elegance while ensuring the logo remains contemporary and memorable.

The final design captures the essence of the clinic's new image, making it suitable for a high-end medical practice while maintaining a welcoming feel for patients.