The Mayfield Clinic

During my time at Nettl of Glasgow & Edinburgh, I was tasked with developing a premium identity for Dr Nestor's Mayfield Clinic as it relocated to a luxurious multi-million-pound estate. The resulting identity combines a bespoke monogram with refined typography and a restrained visual system, creating a distinctive brand that sits comfortably between medical expertise and modern aesthetics. The solution The identity is built around reduction and control. A bespoke monogram was developed as a distinctive, ownable mark, constructed through interlocking letterforms to introduce a sense of craft while retaining the precision expected within a medical environment. The wider identity system uses refined typography, considered spacing and a clear visual hierarchy to establish a composed and authoritative tone. Rather than overtly signalling either "medical" or "aesthetic", the identity deliberately sits between the two, reflecting The Mayfield Clinic's broader approach to health, wellbeing and aesthetic medicine. This positioning remains consistent with the clinic's current emphasis on clinical excellence, patient-centred care and natural-looking results.