Scotsman Weddings

Client

Scotsman Group

services

Web Design

sector

Hospitality

Year

2025
01 — The challenge

Designing a wedding platform at scale

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Scotsman Weddings brings together over 20 unique wedding venues across Scotland, from historic churches and courthouses to contemporary event spaces. Each venue has its own identity, atmosphere and offering, creating a complex content and UX challenge within a single platform.

The website needed to cater to couples at different stages of the planning journey, from initial inspiration through to high-intent enquiries. Key actions such as submitting an enquiry, downloading a brochure or arranging a visit also needed greater visibility, while inconsistent venue presentation made the overall experience harder to navigate.

The challenge was to create a unified system that could scale across a diverse portfolio, while allowing every venue to remain distinct and desirable.

02 — The solution

A scalable platform built for discovery and conversion

I created a modular digital platform that brings the Scotsman Weddings portfolio together under one cohesive experience, balancing exploration with conversion. Venues can be discovered by location and explored through consistent, flexible page structures, while dedicated enquiry journeys make it easier for couples to move from inspiration to action. Reusable components and templates create consistency across the platform without restricting individual venue storytelling, providing a scalable foundation that can grow alongside the portfolio.
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03 — The Results
  • Portfolio-led browsing making a large venue offering easy to explore
  • Standardised venue templates balancing consistency with individual personality
  • Integrated enquiry system simplifying the booking journey
  • Clear content hierarchy prioritising key information, capacity and imagery
  • Cross-selling opportunities promoting related wedding experiences
  • Modular content system designed for scalability
  • Mobile-first design optimised for browsing and enquiries across devices
  • Clear exploration-to-conversion journey supporting couples throughout the planning process