Forgan’s

Client

Scotsman Hospitality

services

Web Design

sector

Hospitality

Year

2026
01 — The challenge

One brand, two destinations

View website

Forgan’s offers far more than a restaurant. Alongside dining and drinks, the brand encompasses weddings, private dining, weekly events, seasonal campaigns, private spaces and experiences across two distinct locations: St Andrews and Broughty Ferry.

The challenge was to bring this breadth of content together without overwhelming visitors or diluting the character that makes Forgan’s distinctive.

The websites needed to:

  • Better showcase Forgan’s unique Scottish character, heritage and personality
  • Increase visibility of weddings, private hire and event enquiries
  • Make it easier for visitors to navigate a large and varied content offering
  • Create a consistent digital experience across both locations
  • Give each venue space to communicate its own atmosphere and offering
  • Provide a flexible platform for seasonal campaigns, events, menus and promotions
  • Deliver a seamless experience across desktop, tablet and mobile

The result needed to feel recognisably Forgan’s across both websites, while reflecting the differences between St Andrews and Broughty Ferry.

02 — The solution

A flexible digital experience for two locations

I created two connected websites for Forgan’s St Andrews and Forgan’s Broughty Ferry, using a shared design system to maintain brand consistency while giving each location its own identity. The websites use clear content hierarchy, rich imagery and dedicated journeys for dining, weddings, private hire, events and offers, making a wide range of content easier to navigate. A flexible CMS allows the marketing team to update menus, events and seasonal campaigns independently, creating a scalable platform that can evolve alongside both venues.
Proof white Oxide Graphite Ink
Portmanteau - Regular
Inter - Light
03 — The Results
  • Two connected websites for Forgan’s St Andrews and Forgan’s Broughty Ferry
  • Consistent brand system creating a recognisable Forgan’s experience across both locations
  • Location-specific content allowing each venue to retain its own character and offering
  • Clear content hierarchy across dining, events, weddings and private hire
  • Dedicated landing pages for key commercial areas and visitor journeys
  • Wedding and private hire experiences designed to encourage enquiries
  • Event-focused content making weekly and seasonal activity easy to discover
  • Flexible seasonal campaigns allowing content to adapt throughout the year
  • Rich imagery and storytelling showcasing the atmosphere and personality of each venue
  • Flexible CMS allowing the marketing team to manage menus, events and promotions independently
  • Conversion-focused journeys supporting dining bookings and event enquiries
  • Responsive design providing a seamless experience across desktop, tablet and mobile