Scotsman Events

Client

Scotsman Group

services

Web Design

sector

Hospitality

Year

2024
01 — The challenge

The primary challenge was designing for scale, variety, and user intent within a single unified platform.

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The primary challenge was designing for scale, variety, and user intent within a single unified platform.

  • The platform needed to present a large volume of venues, each with different capacities, locations, and event types
  • Users had highly varied needs—from corporate bookings to private celebrations—requiring different levels of detail and decision-making
  • Existing journeys lacked clarity, making it difficult to filter and narrow down suitable spaces
  • Key conversion actions (enquiries, shortlisting venues) were not optimised for high-intent users
  • There was a risk of overwhelming users with too much choice and insufficient structure

The challenge was to transform a complex dataset into an intuitive, decision-focused experience that supports both discovery and conversion.

02 — The solution

The solution centred on creating a search-led, filter-driven platform that mirrors how users naturally look for event spaces.

The experience was restructured around three core actions:

  • Search - allowing users to define key criteria such as location, capacity, and event type
  • Explore - browsing venues and spaces through a structured, comparable format
  • Enquire - submitting detailed event requirements through a streamlined process
A strong emphasis was placed on progressive filtering and refinement, enabling users to move from a broad search to a shortlist of relevant venues with minimal friction.
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03 — The Results
  • Advanced filtering system
    Users can refine venues by location, capacity, and event type, reducing overwhelm and improving relevance.
  • Search-first UX
    Homepage prioritises search functionality, immediately aligning with user intent.
  • Scalable venue architecture
    Designed to accommodate a large and growing portfolio of venues without compromising usability.
  • Standardised venue data
    Consistent presentation of key information such as capacity, space types, and amenities.
  • Integrated enquiry flow
    Detailed enquiry forms capturing event-specific requirements in a single interaction.
  • Cross-location browsing
    Enables users to explore venues across multiple cities, supporting both local and national event planning.