Scotsman Collection

The challenge in designing the Scotsman Collection website was creating a cohesive digital identity, which wasn't explored before at Scotsman Group. Each venue, from the luxurious Scotsman Hotel to the more casual Stay Central, needed to stand out with its unique character, yet fit seamlessly into the broader Scotsman Group portfolio. Organising a large amount of content without overwhelming the user was key, especially with different amenities and offerings at each location. Balancing sophisticated design with accessibility for a diverse audience, while integrating real-time booking systems, proved essential to providing a smooth user experience. Additionally, ensuring mobile responsiveness and strong SEO were crucial for maximising engagement across devices.

The Scotsman Collection website is designed to reflect the elegance and individuality of each property, while maintaining a unified brand identity.
Drawing inspiration from The Scotsman Group's existing branding, I used a sophisticated color palette that balances modern tones with traditional elegance. Neutral colors like slate gray, deep navy, and soft whites conveys luxury, while the gold accent colour offers a contrast for an eye catching call to action. I’ll used a combination of classic serif fonts for headings and modern sans-serif fonts for body text. This ensures that the site feels both timeless and approachable, appealing to a wide range of guests—from luxury travelers to city break visitors.

High-quality images will played a central role, showcasing the unique charm of each hotel. The imagery highlights both interiors and exteriors, as well as key amenities such as restaurants, bars, and local attractions. The visual experiencegives potential guests a sense of what they can expect during their stay. Each property has its own dedicated page with detailed information, including room options, dining, and local points of interest.