About
I’m Laura Burton, a brand and digital designer based in Glasgow, Scotland, with over six years of agency and in-house experience. My work blends thoughtful design with strategic insight, helping clients—from local independents to high-profile brands—connect with their audiences across both print and digital channels.
Since 2017, I’ve worked across a range of industries including finance, e-commerce, hospitality, and the public sector. Whether I’m developing brand identities or designing user-first digital experiences, I approach every project with a focus on clarity, usability, and accessibility.
Current Role
Web Designer
Scotsman Group | Nov 2023 – Present
At Scotsman Group, I help shape the digital presence of over 60 hotels, bars, restaurants, and venues across Scotland.
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Led the design and development of the Scotsman Events website using WordPress (Elementor, ACF) and custom code (HTML, CSS, JavaScript)
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Built a dynamic event filtering system to improve discoverability by location, category, and capacity
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Created bespoke booking forms and streamlined user journeys to boost conversions
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Improved mobile UX with custom full-screen navigation menus
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Introduced accessibility enhancements across group websites to ensure a better experience for all users
Previous Experience
Brand & Web Designer
Nettl of Glasgow | Aug 2019 – Nov 2023
At Nettl, I focused on mobile-first, responsive web design and brand development:
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Delivered end-to-end website projects with usability and accessibility at the core
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Led branding initiatives including logo design, print collateral, email campaigns, and social media assets
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Worked closely with clients to deliver cohesive digital and offline brand experiences
Skills & Tools
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Design: Branding, UX/UI, Web Design, Digital & Print Design
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Web Development: HTML, CSS, JavaScript, WordPress, Elementor, ACF
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Tools: Adobe Creative Suite, Figma, Mailchimp
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Approach: Mobile-first design, accessibility, user-first strategy, client collaboration
