I’m a brand and web designer with over eight years of experience across agencies and in-house teams. I care about work that’s well-considered, design that’s accessible, purposeful, and built to last, not just to impress on a screen.

Currently at Scotsman Hospitality, I lead design and development across a portfolio of 60+ hotels, bars, and venues, owning everything from UX strategy and WordPress architecture to custom HTML, CSS, and JavaScript features. I’ve driven accessibility improvements, built dynamic filtering systems, and shaped the digital presence of key brands including the Scotsman Collection and Cabaret Voltaire. Before that, four years at Nettl gave me a broad grounding across branding, print, and digital for clients spanning hospitality, e-commerce, finance, and local businesses, managing projects end-to-end and working directly with clients from brief to delivery.

Across both roles, I’ve consistently worked at the intersection of design and front-end development, comfortable in Figma and equally comfortable in the code. 

Current Role

Web Designer
Scotsman Group | Nov 2023 – Present
At Scotsman Group, I help shape the digital presence of over 60 hotels, bars, restaurants, and venues across Scotland.

• Led the design and development of the Scotsman Events website using WordPress (Elementor, ACF) and custom code (HTML, CSS, JavaScript)

• Designed and implemented a dynamic event filtering system to improve discoverability by location, category, and capacity

• Created bespoke booking forms and optimised user journeys to increase enquiries and conversions

• Improved mobile UX through custom full-screen navigation and mobile-first design enhancements

• Introduced and rolled out accessibility improvements across multiple group websites to deliver more inclusive user experiences

• Worked closely with internal stakeholders, marketing teams, and venue managers to translate business requirements into effective digital solutions

• Maintained brand consistency across a large portfolio while tailoring designs to suit individual venue identities

• Balanced ongoing site improvements with rapid turnaround requests in a fast-paced, multi-brand environment

Previous Experience

Brand & Web Designer
Nettl of Glasgow | Aug 2019 – Nov 2023
At Nettl, I focused on mobile-first, responsive web design and brand development:

• Delivered end-to-end website projects, from discovery and wireframing through to design handover, with usability and accessibility at the core

• Led branding initiatives including logo design, print collateral, email campaigns, and social media assets

• Presented design concepts and rationale to clients and key stakeholders, confidently articulating design decisions and gathering feedback

• Worked closely with clients to deliver cohesive digital and offline brand experiences aligned with business goals

• Collaborated with project managers, and wider teams to ensure high-quality, on-time delivery

• Balanced creative vision with commercial objectives, adapting designs based on user needs, feedback, and performance

Graphic Designer
Orbit | April 2019 – Aug 2023

At Orbit Communications, I worked closely with the Creative Director on the company rebrand:

• Led the rebrand from initial concept through to final logo design

• Contributed to web design and wider branding projects across digital and print

• Helped define and maintain a consistent visual identity across all brand touchpoints

• Collaborated closely with the team to align design decisions with brand strategy and client vision

Graphic Designer
Soapbox | Nov 2017 – Apr 2019
Glasgow, United Kingdom | On-site

• Delivered a wide range of design projects including logo design, brand identities, digital marketing assets, exhibition graphics, and print artwork

• Designed and supported WordPress and CMS-based websites, ensuring strong visual design alongside functional, user-friendly layouts

• Contributed to digital marketing campaigns, developing creative assets and content across web and social channels

• Designed exhibition and large-format materials, helping clients create visually impactful displays aligned with brand messaging

• Worked directly with clients to interpret briefs, present design solutions, and refine work based on feedback

• Managed multiple projects simultaneously while meeting deadlines in a fast-paced agency environment

• Built a strong foundation across both digital and print design, supporting end-to-end creative delivery