Scotsman Weddings
About
Scotsman Weddings is a wedding platform by The Scotsman Group, showcasing a portfolio of over 20 unique venues across Scotland—from historic churches and courthouses to contemporary event spaces.
The project focused on creating a cohesive digital experience that could unify multiple venues under one brand, while simplifying the journey for couples planning their wedding.
Wordpress | CSS | Javascript
Result
The core challenge was designing for scale and complexity within a single experience.
- The platform needed to represent a large and diverse portfolio of venues, each with its own identity and offering
- Users were entering the site at different stages of the planning journey, from early inspiration to high-intent booking
- Key actions such as enquiries and brochure downloads were buried within content-heavy pages
- There was a lack of consistency across venue presentation, reducing clarity and brand cohesion
The challenge was to create a unified system that could scale across multiple venues, while still allowing each location to feel distinct and desirable.
